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| Neil McGlone Michael A. Burns & Associates Inc. nmcglone@mbapr.com 214-521-8596 |
Bob Viering Vertical Alliance Group Inc. 972-663-3909, x104 |
Vertical Alliance Group Launches NurseUniverse.com
Web Site Helps Hospitals Counter Severe Nursing Shortage, Reduce Hiring Costs
DALLAS – Feb. 21, 2007 – Vertical Alliance Group, Inc. has launched NurseUniverse.com, a recruiting Web site where hospital administrators can advertise nursing job openings and nurses can search and apply for those opportunities.
The site also helps healthcare institutions counter a severe nursing shortage and reduce recruitment costs by generating more qualified job candidates. The Journal of the American Medical Association says the nationwide nursing shortage will reach 800,000 by 2020. Additionally, the direct and hidden costs of hiring a single nurse total more than $47,000, according to The Nursing Executive Center.
Chavez White, a nurse recruiter based in Arizona and an advertiser on NurseUniverse.com, says the site has led better-qualified nurses to the healthcare institutions she supports, thus reducing hiring time and costs while increasing retention.
“NurseUniverse delivers a better hiring match for healthcare administrators, meaning it brings more qualified candidates who are less likely to leave,” she said. “The Web site has a higher rate of conversion from lead to employee – about 60 percent – of any nurse recruitment method I’ve encountered. It’s also the only online recruiting product backed with a performance guarantee.”
Unlike other recruiting Web sites that blast a job candidate’s information to unrelated companies and listings, visitors to NurseUniverse.com submit their information directly to their preferred medical facility by clicking a healthcare institution’s advertising unit. Each facility is provided with a detailed profile page designed to educate the nurse about everything they need to make an informed decision regarding the hospital, the position or even the region.
A profile page often includes audio and video messages as well as custom-written copy and graphics. It’s designed to pre-qualify a job applicant, before they ever speak with the recruiter. The efficiencies gained by the recruiting staff using this system can be dramatic.
Content on NurseUniverse.com consists solely of advertising and job description space purchased by hospitals and other healthcare organizations for a consistently low monthly fee that includes not just the ads, but proactive customer support, ad tracking, advertising consulting, recruiter training and more. Vertical Alliance has developed 40 similar niche Web sites for different vertical markets, using what it calls “response engine marketing” to generate pre-qualified leads for its clients.
“Our sites like NurseUniverse.com make a direct and cost-effective connection between those seeking a particular service or job and those that are advertising them,” says Jay Wommack, founder, president and CEO of Vertical Alliance. “We strive to increase our clients’ ‘Basic Unit of Wealth,’ which is whatever they need to be successful – just like hospitals and other healthcare institutions need nurses. Our process is simple, but it delivers extraordinary, guaranteed results.”
About Vertical Alliance Group Inc.
Vertical Alliance Group Inc. is an online publisher that provides direct marketing services – including lead generation for a variety of personal and business services, and targeted recruiting of pre-qualified employees – for clients in 20 niche industry segments. Headquartered in Texarkana, Texas with offices in Dallas, Vertical Alliance hosts and manages more than 40 Web sites, using response engine marketing to increase its clients’ “Basic Unit of Wealth.” For more information, visit http://www.verticalag.com or http://www.NurseUniverse.com.
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