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How Colors Can Effect Your Online Advertisement

From the CEO: This timely tip is sent to our clients to help maximize their results.

April 24, 2007

How important are colors in your online ads? I can’t say for sure but there’s one way to find out. Test them.

When we create your initial advertisements on our site, we usually stick to your company colors on bullets, headings, banner tiles and such. That may provide you with the best results, but we can’t be sure until we’ve tested it.

Since colors are probably the easiest thing we can change on your ad, we’d love to try something new and see how it works. It could be that a new blue banner tile will outperform your old yellow one. Sometimes your banner will blend in if the tiles surrounding yours are changed to a similar color.

We’ve seen some pretty dramatic results from just one little change. Why not try something new and see how it goes?


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Jay Wommack, President and CEO
Vertical Alliance Group, Inc. Dallas, Texas
www.verticalag.com
www.basicunitofwealth.com

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