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Free Online Advertising - Is It Worth the Price?
Shoot me if I use the phrase "You get
what you pay for" at any point in this article. Wait! Wait!
That one doesn't count.
March 5, 2007
So
it should be clear to everyone that free online advertising is
usually not going to be as effective as paid advertising. That
hasn't really stopped people from seeking out free advertising on
the Internet, or stopped advertisers from promoting it – as
evidenced by the
240 million hits that showed up in a Google search of that term.
Everybody wants something for free. Some advertisers – especially on
the web – feel they have no choice but to find someone who's willing
to list their ad for free. This is especially true of affiliates who
are starting their business with nothing more than a wing and a
prayer.
It
goes without saying that free advertising is usually not going to be
any good (put the gun down, I didn't say that phrase!). In
fact, it is usually just a ploy to get your email address or put you
in a giant classified ad network that simply mixes your ad in with
thousands of others from everyone who wants free advertising. The
only ones who see these ads are the people who place them.
So
what can a budget-conscious advertiser do? The next best alternative
is affordable advertising. I don't want to use the word cheap
because there is a difference.
There are many places you can
advertise - directly to your target market - for way less than you
might expect. Look for a service that will place your ad in front of
an audience that is already interested in your product or service.
That way your budget won't be wasted on uninterested visitors or
unqualified traffic.
Wherever you advertise, make sure you track your results closely.
You may not be able to find free advertising, but at least you'll be
able to calculate the return on your investment.
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Bob Viering,
Director of Marketing
Vertical Alliance Group, Inc.
Dallas, Texas
www.verticalag.com
www.basicunitofwealth.com
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For more information about how Vertical Alliance Group
can assist you in obtaining your
Basic Unit of Wealth,
click here or call
1-888-239-1276,
extension 103
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