About Vertical Alliance Group
Company promotes its practical application of the Internet to help
organizations who've struggled with online advertising and promotion
Every company or organization has a website. A
lot of them have extremely nice websites, very flashy and fun.
But how many of them are actually profit centers? In our experience,
not many.
Most websites are designed to be an online
"brochure" for the company. They try to be all things to all
visitors. That's okay if they're simply trying to provide
information. But if a company wants to monetize their website and
realize some tangible ROI, chances are the site they own in its
present state will be ineffective.
There are 3 reasons. First, if you're trying to
sell widgets or hire widgees, but your site is loaded with
information about everything but selling widgets or
hiring widgees, it makes it very difficult for a user to find what
they need to know to make a decision. On a lot of the sites we
see, it can be a difficult or cumbersome process to actually "buy"
or respond in some other way to what the company has to offer. A
user often has to login, or create a membership, or check their
email or jump through some other hoop before the company will
actually accept their lead or application! Why put up those
roadblocks?
The second reason most websites are ineffective
is because they have either
-
No
traffic
-
Unqualified traffic
-
Expensive traffic
No traffic is easy to understand. It's very
difficult to drive traffic to a website. Especially traffic that is
interested in your "widget" - whatever that may be. That's because,
once again, most sites aren't designed to sell
that widget, it's usually just another link on the corporate
brochure-like site. Driving traffic to a site that doesn't have a
specific purpose can be extremely difficult.
Unqualified traffic is easier to get but what
good does it do? You can have a million visitors a day but if they
aren't interested in buying your widget, they're just using up
bandwith.
And then there's expensive traffic. And this one
is very popular. Pay-per-click services are booming. That's because
they're easy to get into and the results are easy to track. It's not
a bad way to advertise though it can be and often is very expensive.
The same thing goes for "traditional" Internet advertising. It would
be much more profitable to get that same traffic through organic
search listings that don't cost anything. Your expense comes in the
form of website development and search engine optimization. The cost
can be high up front but in the long run, it's well worth the
investment - if your site is designed to convert visitors into
buyers!
The third reason is the worst of all. If a
company somehow manages to drive traffic and acquire a lead for
whatever it is they're selling or promoting, it's almost inevitable
that that lead is then ignored, misplaced, disqualified or otherwise
trashed before that person even talks to anyone at the company.
Where Vertical Alliance Group Fits In
We don't want to redesign your corporate
website, or even sell you a new website. We don't provide SEO
services and we're not a design firm.
In 1999, we created a site called BubbaJunk.com.
This site was built to attract truck drivers who were looking for a
new job. Very simple.
Lots of trucking companies had websites, but
they all had the same problems listed above. Either they had no
traffic to the site, or more commonly, they had no way for a driver
to apply to their company if he somehow managed to find their site.
We used BubbaJunk.com to fill that void. We had
the qualified traffic – truckers looking
for jobs. The next thing we did was create a series of ads that made
it easy for those truckers to find the company they wanted to work
for, and made it easy for that trucker to then apply to that
company. Finally, we worked directly with the recruiters at
those trucking companies to help them do a better job of hiring the
driver once he submitted his application.
The process worked so well that we created 4
more niche trucking sites and began to spread out into other
vertical markets.
Since BubbaJunk.com, we've developed over
40 additional sites in 21 different
industries. We have more sites
that cater to employment, others that are geared
toward schools, and a collection of sites that promote everything
from insurance and financial services to plastic surgery and travel,
and more. They all work the same way and they're all equally as
effective at providing our clients with their Basic Unit of Wealth.
What we do is simple. We do
what your website doesn't do. Call us to find out how we can help
your company today.
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For more information about how Vertical Alliance Group
can assist you in obtaining your
Basic Unit of Wealth,
click here or call
1-888-239-1276,
extension 103
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